BRAND

Brand Identity

At Edelweiss, there is a strong belief in the possibilities of ideas and the power of values to protect them. This starts with the name Edelweiss (pronounced AEY-DEL-WAYZ), a name shared with a rare white alpine flower that best represents this tenet. Just as the flower’s deep felt-like covering protects it from the harsh environment that it grows in, Edelweiss’s flower symbol  graphically depicts the flower as the creator of ideas, encircled by the protective letter 'e' symbolizing the values and ideals that govern organisational actions.

BeUnlimited Philosophy

#BeUnlimited is about letting no limit, limit us.

It’s about enabling all our stakeholders to overcome limitations and empowering them - each day, every day. It’s about giving them innovative and simple solutions with an experience comparable to none.

#BeUnlimited is a philosophy, a promise embedded at the very core of what we do and how we do it. It goes beyond the limitations of time, gender, finances or geography. Edelweiss as a brand is resonant with being an enabler and as an enabler, we power the consumer’s self-belief to not view financial products and services as a solution to problems but as a launchpad for ambitions. We empower our customers to access a world of unlimited opportunities.